About
Simi
I’m Lydia and welcome to lydiaelisemillen.com – my very own corner of the internet which has been my home for the past decade (and a bit!) As one of the UK’s original and leading digital creators in the luxury space, what started as an online diary in which I documented my outfits as a student back in 2011, has evolved into a space for my amazing community to immerse themselves in, seek inspiration from and access all of the content and products that I put out into the world via my channels on Instagram, Tik Tok, Pinterest, and YouTube.
Having moved to the English countryside just over seven years ago, everything from my fashion, interior and beauty choices to how I spend my spare time these days is heavily influenced and inspired by the evergreen beauty of nature and the joy I find in seasonal living. Happiest when I’m at home pottering in my greenhouse or curled up on the sofa with my husband Ali and our beautiful pets, Lumi, Porter and Berkeley, I’m so grateful that you’ve chosen to be here and look forward to welcoming you into my world.
Lydia x
Proud to have worked with
Brands including
Karen Millen, BEAUTY PIE, Cult Beauty, Dior, MyTheresa, GHD, Farfetch, and more and been featured across publications such as Harper’s Bazaar, STELLA, Marie Claire, COSMOPOLITAN, to name a few.
How did you start blogging and do you have any tips?
I started blogging 11 years ago as a student! I’d got myself into a bit of a funk and needed to feel inspired again so started by sharing charity shop finds and how I upcycled clothes that had sat in my wardrobe for years. Having coded my own websites since I was 13 (albeit badly) and used them as an online diary to document my thoughts and life, blogging always came naturally to me so I kept it up after uni, alongside my full-time job in e-commerce. Unlike so many creators in the space at the time (who lived at home so found the transition into full-time content creation much easier) I had a full-time job and a mortgage to pay so made sure that I had every base covered before I went full time in 2016. Since then, I’ve never looked back and feel so passionately about the industry and proud to have played a small part in its beginnings.
How did you start blogging and do you have any tips?
I started blogging 11 years ago as a student! I’d got myself into a bit of a funk and needed to feel inspired again so started by sharing charity shop finds and how I upcycled clothes that had sat in my wardrobe for years. Having coded my own websites since I was 13 (albeit badly) and used them as an online diary to document my thoughts and life, blogging always came naturally to me so I kept it up after uni, alongside my full-time job in e-commerce. Unlike so many creators in the space at the time (who lived at home so found the transition into full-time content creation much easier) I had a full-time job and a mortgage to pay so made sure that I had every base covered before I went full time in 2016. Since then, I’ve never looked back and feel so passionately about the industry and proud to have played a small part in its beginnings.
How did you start blogging and do you have any tips?
I started blogging 11 years ago as a student! I’d got myself into a bit of a funk and needed to feel inspired again so started by sharing charity shop finds and how I upcycled clothes that had sat in my wardrobe for years. Having coded my own websites since I was 13 (albeit badly) and used them as an online diary to document my thoughts and life, blogging always came naturally to me so I kept it up after uni, alongside my full-time job in e-commerce. Unlike so many creators in the space at the time (who lived at home so found the transition into full-time content creation much easier) I had a full-time job and a mortgage to pay so made sure that I had every base covered before I went full time in 2016. Since then, I’ve never looked back and feel so passionately about the industry and proud to have played a small part in its beginnings.
How did you start blogging and do you have any tips?
I started blogging 11 years ago as a student! I’d got myself into a bit of a funk and needed to feel inspired again so started by sharing charity shop finds and how I upcycled clothes that had sat in my wardrobe for years. Having coded my own websites since I was 13 (albeit badly) and used them as an online diary to document my thoughts and life, blogging always came naturally to me so I kept it up after uni, alongside my full-time job in e-commerce. Unlike so many creators in the space at the time (who lived at home so found the transition into full-time content creation much easier) I had a full-time job and a mortgage to pay so made sure that I had every base covered before I went full time in 2016. Since then, I’ve never looked back and feel so passionately about the industry and proud to have played a small part in its beginnings.
In the dressing room
In the dressing room